Commercial design-build firm in Madison, Wisconsin
From concept to construction,
all under one roof.
WHO WE ARE
Iconica delivers commercial projects through integrated design-build or standalone architecture, engineering, and construction, backed by more than 50 years of experience in Wisconsin.
Should you renovate, add on, relocate, or build from the ground up?
START WITH THE RIGHT QUESTIONS
Your business is changing, and your current space may no longer support what comes next.
With architects, engineers, estimators, and construction managers working together in-house, Iconica can evaluate the full project—not just one piece of it. We begin by clarifying your needs, priorities, budget, and schedule. Then, we develop a coordinated solution and follow through on what we promise.
We help Wisconsin businesses understand the tradeoffs, establish realistic project targets, and choose a path that supports both their current needs and long-term goals.
OUR PROCESS
A Better Way to Build
Cost aligned early. Decisions clearer. Projects stay on track.
01
Verify & Clarify
We align on your goals, needs, budget and schedule.
02
Design & Price
We refine the plans and confirm the price fits the budget.
Execute as Promised
We build it right and complete every detail without drama.
Cost Established Early
Design-Build
Design-Build
One coordinated team for planning, architecture, engineering, pricing, and construction.
Preconstruction
Preconstruction
Early budgeting, estimating, scheduling, constructability analysis, and project planning.
Architecture
Architecture
Commercial spaces designed around your operations, people, brand, and long-term goals.
Interior Design
Engineering
Engineering
In-house structural, mechanical, electrical, and plumbing engineering coordinated with the broader project.
Construction
Construction
Construction management, general contracting, quality control, scheduling, and project closeout.
PROJECTS ACROSS WISCONSIN
Iconica serves businesses and organizations throughout Madison, Dane County, and Southern Wisconsin. Every market brings different operational, technical, and regulatory requirements. We assemble the right combination of design, engineering, preconstruction, and construction expertise for each project.
ESTABLISHED IN 1973
More Than 50 Years of Commercial Project Experience
Iconica began as a Madison architecture firm in 1973 and has grown into an integrated commercial design and construction company.
Today, our architects, engineers, interior designers, estimators, construction professionals, and quality control managers work together to help Wisconsin businesses move confidently from an early idea to a completed space.
“I have referred Iconica several times to others in the industry. If you need help getting through the process or help figuring out the process, I would recommend Iconica.”
Cheryl Weisensel | UW Credit Union