Commercial design-build firm in Madison, Wisconsin
Explore our Services
From concept to construction,
all under one roof.
WHY ICONICA
For over 50 years, Wisconsin businesses have trusted Iconica to deliver commercial projects through integrated design-build or standalone architecture, engineering, and construction services — on time and on budget.
50 +
Years in operation
1973
Founded in Madison
70 +
Employees in-house
5 x
WSJ top workplace
START WITH THE RIGHT QUESTIONS
Should you renovate, add on, relocate, or build from the ground up?
Your business is changing, and your current space may no longer support what comes next.
With architects, engineers, estimators, and construction managers working together in-house, Iconica can evaluate the full project—not just one piece of it. We begin by clarifying your needs, priorities, budget, and schedule. Then, we develop a coordinated solution and follow through on what we promise.
We help Wisconsin businesses understand the tradeoffs, establish realistic project targets, and choose a path that supports both their current needs and long-term goals.
OUR PROCESS
The Design-Build Difference
Commercial building projects work better when design and construction professionals collaborate from the beginning.
With architects, engineers, estimators, construction managers, and quality control professionals working together in-house, Iconica can evaluate design, cost, schedule, and constructability at the same time.
That means earlier answers, fewer handoffs, and one coordinated team guiding your project from initial planning through construction.
TRADITIONAL METHOD
Cost Established
Preliminary Drawings
Detail Drawings
Bid
Construction
Iconica Design-Build
Our 3-step process
Cost Established Earlier
STEP 01
Verify & Clarify
Identify wants, needs, budget & schedule.
STEP 02
Design & Price
Refine plans and details, and confirm the price matches the budget.
STEP 03
Execute as Promised
Complete construction and punch list items.
HOW WE WORK
Should you renovate, add on, relocate, or build from the ground up?
Every project is different, but the same priorities guide our approach: understand what you need, develop a solution that aligns with your budget, and follow through on what was promised.
Early planning and preconstruction.
We begin by identifying your goals, space needs, budget, schedule, and project constraints.
Our team helps you determine whether renovating, expanding, or building new is the right path for your business.
Integrated architecture, engineering, and cost planning.
Our designers, engineers, estimators, and construction professionals develop the project together.
We test decisions against your budget, schedule, operational needs, and construction requirements as the design progresses—not after it is finished.
Commercial construction and project closeout.
Once the plan is confirmed, our construction team coordinates the work, manages quality, communicates progress, and follows the project through completion and final punch-list items
Design-Build
Design-Build
One coordinated team for planning, architecture, engineering, pricing, and construction.
Preconstruction
Preconstruction
Early budgeting, estimating, scheduling, constructability analysis, and project planning.
Architecture
Architecture
Commercial spaces designed around your operations, people, brand, and long-term goals.
Interior Design
Engineering
Engineering
In-house structural, mechanical, electrical, and plumbing engineering coordinated with the broader project.
Construction
Construction
Construction management, general contracting, quality control, scheduling, and project closeout.
INDUSTRIES WE SERVE
Commercial Design and Construction Across Wisconsin
Iconica serves businesses and organizations throughout Madison, Dane County, and Southern Wisconsin.
Every market brings different operational, technical, and regulatory requirements. We assemble the right combination of design, engineering, preconstruction, and construction expertise for each project.
PROJECTS ACROSS WISCONSIN
ESTABLISHED IN 1973
More Than 50 Years of Commercial Project Experience
Iconica began as a Madison architecture firm in 1973 and has grown into an integrated commercial design and construction company.
Today, our architects, engineers, interior designers, estimators, construction professionals, and quality control managers work together to help Wisconsin businesses move confidently from an early idea to a completed space.
“I have referred Iconica several times to others in the industry. If you need help getting through the process or help figuring out the process, I would recommend Iconica.”
Cheryl Weisensel | UW Credit Union